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News Safety Magnets™ featured on Good Morning Arizona 12/17/07
Safety Magnets™ in the Sept. 2007 issue of Arizona Parenting Magazine:
Press Releases PARENTS FORM BUSINESS TO PROMOTE SAFETY MAGNETS™ Refrigerator Magnets Tell You What To Do In An Emergency CHANDLER, AZ, MARCH 26, 2007: Two families in the East Valley have banded together to produce a series of simple refrigerator magnets that give life-saving steps in an emergency. The premise of these magnets is pretty simple: when an emergency occurs, for example, a heart-attack, do you really have time to find that often misplaced first aid guide to save a life? In most cases, “No” says Pete Weisberg, President of Safety Magnets™, which is the name of both the magnet product line and company. “When there is an emergency at home, whether it’s a child choking, a poisoning, or someone having a heart-attack, you want information on what to do at your fingertips.” “Taking a first aid class is great”, says Christine Stevens, Safety Magnets™ Owner and Creative Director, “but retaining that information can be a problem. CPR is a great example. We all know that resuscitating someone could involve chest compressions and assisted breathing, but do we know how many or how often? With Safety Magnets™, you get that information right on the magnet and you can stick it anywhere magnetic such as on your refrigerator or medicine cabinet.” Safety Magnets™ feature illustrations of each of the steps as well. “We don’t just give you words on a magnet”, comments Mr. Weisberg. “We’re not baking a cake here; you need to know what to do to help save a life.” Currently Safety Magnets™ is targeting three business segments: Families of course are natural fit, but other individuals, organizations, and businesses are using them as a promotional product. Cris Champi, a real estate agent in New Jersey, found Safety Magnets through the company’s website (www.safetymagnets.com), and ordered 500 CPR Safety Magnets™. “They added the name of my real estate company (Fahey Realtors) to it and I was able to use them to promote my business while at the same time providing a message that likely will stay on their refrigerator for a very long time.” “First-aid messages don’t get thrown out at the end of the year like other calendar or sport schedule promotional magnets”, explains Mr. Weisberg. “Schools and other organizations looking to have fundraisers are another opportunity for us”, comments Mrs. Stevens. “We both have kids in school and think that rather then selling candy or other items to raise money, why not offer Safety MagnetsTM instead?” About Safety Magnets™ |
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